Lead the comprehensive marketing, branding, and digital design solutions for a leading artificial intelligence company in North America.
Website
Developed a detailed brand style guide to ensure consistency in branding across all digital platforms. Executed the integration of brand typography, colors, and imagery throughout the company website.
UX and UI Design
Led the development of the digital strategy and user interface for the website. The latest products were presented in an engaging and authentic way, utilizing brand colors, product animations, and showcasing items in real-life contexts. The website navigation was refined to enhance user accessibility and ease of use.
Copywriting
Proofread, edited, and crafted copy for all content on the website and social media platforms. Complex and technical terms were simplified to enhance comprehension for the average reader. This approach aligned with the company's goal to focus on the educational market.
Research & Strategy
Conducted research on industry trends and implemented engaging content strategies across the website and social media platforms. This approach aligned with the business objective of enhancing content digestibility and increasing visibility within the B2B markets.
Product Videos
Curated and edited videos to produce engaging digital content for web and social platforms. The videos were condensed into short-form formats, enhancing the clarity and effectiveness of product explanations.