Created brand guidelines for all marketing materials to be used both internally and externally. The guidelines ensured a consistent and cohesive brand identity across all collateral that is easy to follow and draw inspiration from. Additionally, a signage guide was developed to refresh the exterior and interior designs of all clinics across Canada. By streamlining the signage standards, we were able to elevate the brand’s visual presence and create a more recognizable and inviting environment for clients.

Stationery items such as business cards, letterheads, referral pads, and notepads were thoughtfully designed for the Rehab team. In contrast, the Home Health division received a suite of onboarding materials to support their Personal Support Workers, including welcoming packages, name tags, informative guides, and essential forms.

Digital campaigns successfully generated numerous leads for recruitment. These campaigns showcased carefully curated images that incorporated vibrant pops of color and rounded spark shapes, harmonizing with the brand's visual identity while effectively emphasizing the imagery of the featured positions.

Social media channels underwent a vibrant transformation, with the introduction of eye-catching new banners and captivating campaigns. These updates were carefully crafted to resonate with the target audience, reflecting the energetic and positive essence of the brand's refreshed identity.

Presentation decks were designed to address various requests and business segments effectively. They showcased vibrant colors, custom-designed icons and graphics, and were crafted to be intuitive, adaptable, and user-friendly for all stakeholders.

A collection of pull-up and wall banners were developed for various trade shows and events. These banners were designed to effectively communicate positivity, highlight key services, and feature a single compelling image that resonates with the target audience. The design approach prioritized simplicity while ensuring impactful communication.

Nationwide advertisements were developed to enhance brand awareness while highlighting a diverse array of in-home and in-clinic services. The designs were streamlined and straightforward, tailored specifically for our target audience, and incorporated visual elements from our carefully curated photoshoots.

Clinic storefronts were elevated with updated signage and window displays. The design strategy emphasized a consumer-centric approach. Keeping the client in focus, the fascia signs were refined to a more streamlined appearance, prominently showcasing the primary service of the Rehab division, “Physiotherapy,” alongside two additional key services displayed on the windows. Decorative window frosting was incorporated not only to provide privacy but also to guide customers towards the main entrance. Additionally, vibrant blue accents were utilized in campaign posters to introduce a touch of colour into the overall minimalistic design.