Creative direction and lead designer in the rebrand of one of Canada’s largest healthcare companies.

Branding - Guidelines

Created brand guidelines for all marketing materials to be used both internally and externally within the company. A signage guide was also created to refresh all clinics across Canada with new exterior signage and internal interior designs.

Design - Stationary

Stationary such as business cards, letterheads, and notepads were created for corporate employees. While welcome packages, name tags, forms, and guides were created for the Home Health division to support Personal Support Workers.

Design - Digital Presence

Social media platforms were updated with new banners that reflected the target audience and a new look to reflect the energetic and positive presence of the updated brand.

Design - Digital Interaction

Social media posts became more dynamic to include swipe through content, animations and video content.

Design - Templates

Templates were created for marketing collateral such as posters, infosheets, invites, postcards, forms, and powerpoints. Powerpoint templates were created for internal and external for all employees to use. Specific intro slides were designed to tell the company story and key messages to stakeholders in a compelling manner.

Design - Templates

Intuitive templates were created to streamline the creative process for clinicians or managers in clinics across Canada looking to create their own materials, while staying on brand and professional.

Design - Banners and Ads

A series of banners and ads were created for multiple tradeshows and events. Showcasing strong key messaging, lists of services, and a single image that related to the target audience. Design was kept simple yet effective.