Art direction and graphic design for an LED lighting firm focused on retail and architectural applications.
2017 CES Trade Show Booth Design
Created a custom 3D render of a trade show booth, specifically crafted to display products in innovative contexts beyond their usual applications. The booth's design, including graphics and LED colour selections, were strategically chosen to highlight each product and attract consumer attention.
2017 CES Trade Show Booth Design
Large light boxes were selected to illustrate scale, brightness, and quality. The phrase “Big, Bold, Bright” effectively captures the essence of the channel letters, demonstrating how various businesses can integrate this impactful design element into their storefronts.
Website
The website underwent a redesign that presented a cleaner and more refined aesthetic, effectively highlighting all products in a user-friendly format. The improvements included revamped website banners, enhanced product pages, and transformed gallery pages.
Website Design
Interactive maps were developed to showcase how a single LED product can enhance a store's design.
Product Catalogs
Product catalogs were created for both print and digital formats, showcasing a sleek, minimalist design that harmonized with the branding presented on the website.
Print Materials
Installation guides, sales sheets, and troubleshooting manuals were developed to provide consumer support.
Promotional Video
Package Design
Shipping boxes and product labels were designed with branding at the forefront.