Collaborated with various teams to develop a product-centric mobile application that provided users with ultimate customization for their robotic vacuums. Conducted product research, enhanced user experience, designed the user interface, assisted with copywriting, and constantly refined the app for optimal performance.

Oversaw the creative strategy and functionality for the company's website, which also served as an e-commerce platform. The product pages included interactive buttons that showcased each product function and provided detailed specifications. Custom lifestyle photography and product photography from the brand photoshoots were integrated throughout the website to enhance the visual branding.

Enhanced the user experience by incorporating interactive elements such as product comparisons, colour selections, engaging product feature animations, and tailored personality quizzes.

Developed and led the visual strategy for all marketing campaigns. The graphics incorporated thoughtfully selected colour choices and product recommendations tailored to resonate with specific consumers according to the holiday or theme. The copy was crafted to be engaging, playful, and relatable to the everyday consumer.

Assisted in the creation of comprehensive print materials, including owner’s manuals, quick start guides, and postcards, all crafted with a consumer-centric approach. Ensured design, layout, and style guides remained consistent for all products.

Created comprehensive and intricate product illustrations that reflect the step-by-step instructions for each model. These illustrations were intended to provide enhanced support for customers of all ages, regardless of their familiarity with technology products.

Developed and crafted the logo for a new product, creatively integrating the product's shape into the lettering for an elevated visual identity.

Conceptualized and directed the packaging design for the launch of a new product, featuring a sleek and minimalistic aesthetic that highlights the product's key functions. This intentional design approach targets a tech-savvy consumer seeking a sophisticated yet functional cleaning solution for their home.